Cause Marketing

Overview

Cause-related marketing is a mutually beneficial collaboration between a corporation and a nonprofit in which their respective assets are combined to: 

• Create shareholder and social value 
• Connect with a range of constituents (i.e. consumers or employees) 
• Communicate the shared values of both organizations 

To achieve this, corporations often make product available for sale with partial proceeds earmarked to benefit a charitable cause. Charity Bids implements customized solutions that allow corporations and nonprofits to each benefit from these co-branded cause marketing campaigns.

Sample: Travel Program

Charity Bids has developed a cause marketing campaign together with leading travel companies whereby consumers may purchase airline tickets, hotel accommodations and complete vacation packages for domestic and international leisure travel at discounted rates and benefit a charitable cause with each purchase.