Charity Bids is a forum for consumers to do good in the world, while doing well for themselves. Charity Bids is partnering with corporations that share Charity Bids' vision: to help consumers give back to the world and contribute to charitable causes through purchasing decisions that reflect their worldview.
Together, corporations and Charity Bids can allow consumers to purchase items through a socially responsible avenue that benefits them as well as nonprofit organizations - creating heartfelt associations and loyalty with both corporate sponsors and partner beneficiaries.
Charity Bids' corporate philanthropy program allows consumers to purchase products and services contributed by corporate partners, through an online auction at below-retail prices, knowing that all net revenue supports non-profit recipient partners.
By engaging consumers through Charity Bids' corporate philanthropy program, corporations overcome traditional barriers in reaching their target market by directing marketing and sales efforts to consumers who display interest in their products and services through a charitable gateway.
- Interactive Marketing - Alongside the online auction platform, Charity Bids can tailor interactive, narrowcast marketing features for each corporation including customized branding, featured streaming audio/video presentations and banner ads on item pages.
- Visibility - Charity Bids' corporate philanthropy program offers incomparable exposure of each corporation to the most desirable consumer demographic for a fraction of the cost of a web, print or broadcast marketing campaign.
- Sales Generation - Charity Bids' consumer intelligence engine delivers thousands of ready-to-buy customers directly to a corporation, ensuring sales generation. In addition to the primary vehicle (the online auction) Charity Bids can present specific product incentive offerings to unsuccessful bidders. This allows each corporation to narrowcast through Charity Bids registrants who have already demonstrated a preparedness to purchase a specific product.
- Demographic Impact - Charity Bids' platform allows each corporation to identify and determine which targeted demographic benefits their sales efforts.
- Brand Affinity - Charity Bids places each corporation in the sightlines of millions of consumers within its target market, creating heartfelt association and brand affinity.